Want your segmentation studies to guide the strategic development of brands and businesses?
Read More [White Paper] Using Choice-Based Market Segmentation to Improve Your Marketing Strategy
As I’ve discussed in prior posts, market segmentation can mean different things to different people. This is in part because there is more than one way to conduct market segmentation, such as using demographic variables, behavioral variables, or attitudinal variables.
Read More Three Types of Market Segmentation and the 2012 Presidential Election
What exactly do we mean when we say market segmentation? Market segmentation is a term that has different meanings to different functions, departments, and people. Your definition of market segmentation will depend on your own perspective.
Read More How Do You Define Market Segmentation?
