Marketing Research

Is Your Country Brand Name Expansionist or Isolationist?

Justin AndersonDecember 8, 2014

Many companies identify their country of origin in their brand name. American Airlines, U.S. Steel, and Bank of America are just a few examples. But, does having the word “America” in a brand name help or hurt the brand’s global expansion strategy? Read More Is Your Country Brand Name Expansionist or Isolationist?

Are In-Person Surveys Better Than Online Surveys?

Justin AndersonNovember 24, 2014

Online surveys have become the default mode of data collection in the market research industry. They can be completed quickly and cheaply, and they allow researchers to display images, videos, and audio stimuli. Read More Are In-Person Surveys Better Than Online Surveys?

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[Update] Comparing Online Survey Platforms: Survata vs Google Consumer Surveys

Dominique RomanowskiDecember 6, 2013

Way back in August 2012, I wrote about two online survey platforms: Survata and Google Consumer Surveys. At the time, Survata had just launched, and Google Consumer surveys had added additional functionality. Read More [Update] Comparing Online Survey Platforms: Survata vs Google Consumer Surveys

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Don’t Miss! Dr. Bruce Isaacson to Speak on Improving Customer Experience with Customer Journey Maps at Corporate Researchers Conference

Elesia KreincesAugust 28, 2013

What does it take for an organization to offer outstanding customer experience? One element is that a company typically must act as a single seamless entity across the different touchpoints where customers are involved with the company. Read More Don’t Miss! Dr. Bruce Isaacson to Speak on Improving Customer Experience with Customer Journey Maps at Corporate Researchers Conference

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