For many years, Tom Peters has been a great source of thought about management and marketing strategy. Since his days writing In Search of Excellence, as well as follow up materials, I haven’t always agreed with him, but he has always made his positions clear, Read More Marketing Strategy Tips from the Master – Tom Peters
J.C. Penney Company Inc., founded in 1902, is one of the best known brand names in American retailing. The chain, commonly known as JCPenney, has historically been heavily dependent on promotions, discounts and sales. Read More Lessons in Pricing Strategy from JCPenney
Setting the pricing strategy for a product or service is one of the most important challenges any marketer faces. Compared with other elements of the marketing mix, pricing strategy has the most direct impact on bottom line profitability. Read More Why You Should (Almost) Never Use the van Westendorp Pricing Model
The HubSpot Internet Marketing blog posted a useful article, “How to Design a Marketing Survey That Yields Legitimate Results.” While most of their advice may seem like common sense, Read More How to Design a Marketing Survey That Yields Legitimate Results
