New markets and new products provide the engine of growth for many companies. When considering a possible new category or a potential new product, one of the most important tasks is estimating the size of the...
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Using Choice-Based Market Segmentation to Improve Your Marketing Strategy
Want your segmentation studies to guide the strategic development of brands and businesses?
10 Best Practices to Improve Your Concept & Product Tests
Testing new products and concepts, when done properly, can dramatically improve the odds of a successful launch for a new product or service. This article cuts through the jargon and explains how concept tests and...
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Using Customer Journey Maps to Improve Your Customer Experience
This white paper explains how Customer Journey Maps can be a powerful tool to help companies visualize and evaluate the customer experience from the customer’s point of view.
What Your Tracking Study Should Measure About Your Customers
Your tracking study should measure whether customers are more or less likely to buy your company’s products or services, and should help you identify the strategies and tactics that give your market spend maximum efficiency.