Customer Journey Maps

Don’t Miss! Dr. Bruce Isaacson to Speak on Improving Customer Experience with Customer Journey Maps at Corporate Researchers Conference

Elesia KreincesAugust 28, 2013

What does it take for an organization to offer outstanding customer experience? One element is that a company typically must act as a single seamless entity across the different touchpoints where customers are involved with the company. Read More Don’t Miss! Dr. Bruce Isaacson to Speak on Improving Customer Experience with Customer Journey Maps at Corporate Researchers Conference

How Research Can Improve Customer Satisfaction and Loyalty

Dominique RomanowskiJanuary 24, 2013

Do you wish that your customer retention research gave you more specific insight into how to increase customer satisfaction and loyalty, even among the most profitable customers? Read More How Research Can Improve Customer Satisfaction and Loyalty

Customer Journey Maps Customer Usage & Attitudes Marketing Research Marketing Research Only Marketing Strategy

Replace Your Process Map with a Customer Journey Map

Bruce IsaacsonJuly 3, 2012

I’ve written about customer journey maps in other posts, and I’ve also provided a detailed white paper defining and describing customer journey maps. Read More Replace Your Process Map with a Customer Journey Map

Customer Journey Maps Marketing Research

How Customer Journey Maps Can Improve the Customer Experience

Bruce IsaacsonJuly 3, 2012

In most companies, the customer experience is complex. Companies typically organize people and processes into departments, functions, and business units. However, customers often have interactions and experiences with companies that cut across these divisions and departments. Read More

Customer Journey Maps Marketing Research

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