Customer Usage & Attitudes
Recipe for a Better Brand Strategy: 5 Ways Brand Image Research Helped a Brand of Cooking Appliances
How do you keep your brand strategy relevant as the market evolves? Here are 5 ways brand image research helped an Italian brand of cooking appliances that is more than 130 years old. Ten years ago, Bertazzoni Inc. introduced its brand of ranges and cooktops in the U.S. market, and results have been excellent. Read More Recipe for a Better Brand Strategy: 5 Ways Brand Image Research Helped a Brand of Cooking Appliances
How Research Can Improve Customer Satisfaction and Loyalty
Do you wish that your customer retention research gave you more specific insight into how to increase customer satisfaction and loyalty, even among the most profitable customers? Read More How Research Can Improve Customer Satisfaction and Loyalty
How to Improve Your Usage and Attitude Study
Usage and attitude studies are one of the cornerstones of information about customers. They go by a variety of names, including Usage and Attitude studies (U&A), Attitude and Usage studies (A&U), or Awareness, Attitude and Usage studies (AA&U). Sometimes they are just called “Customer Research.”
Read More How to Improve Your Usage and Attitude Study