One of the most powerful aspects of marketing research is how the consumer insights generated by research studies can result in greater retail support and distribution. In a number of projects, I have seen manufacturers...
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MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?
Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and which features must be included.
Sizing the Potential of a New Market or New Product
New markets and new products provide the engine of growth for many companies. When considering a possible new category or a potential new product, one of the most important tasks is estimating the size of the...
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Using Choice-Based Market Segmentation to Improve Your Marketing Strategy
Want your segmentation studies to guide the strategic development of brands and businesses?
10 Best Practices to Improve Your Concept & Product Tests
Testing new products and concepts, when done properly, can dramatically improve the odds of a successful launch for a new product or service. This article cuts through the jargon and explains how concept tests and...
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