Dr. Bruce Isaacson is a leading expert on marketing, research, and strategy. His speaking engagements, consulting, planning, and coaching focus on using insight about consumers and customers to grow products, brands, and businesses. He frequently provides surveys and marketing expertise for claim substantiation and intellectual property matters.
Bruce is on the editorial boards of The Journal of Business-to-Business Marketing and The Trademark Reporter. His articles and writings have appeared in a variety of publications, as well as MMR Strategy Group’s website. In addition, he has conducted Continuing Legal Education (CLE) seminars on surveys and consumer behavior, roundtables at the annual conference of the International Trademark Association, and regularly testifies as an expert on topics relating to marketing, research, and consumer behavior.
A seasoned speaker, Bruce has presented at the American Marketing Association’s annual Marketing Research conference, the annual conference of the National Advertising Division of the Better Business Bureau, foodservice shows including The Western Foodservice & Hospitality Expo, and universities including UCLA’s Anderson School of Management and the Lundquist College of Business at the University of Oregon.
Prior to MMR Strategy Group, he was a marketing consultant at two international management consulting firms, and has been responsible for marketing and strategy in corporations.
Bruce holds both MBA and Doctor of Business Administration degrees from Harvard Business School, where he graduated with highest distinction as a Baker Scholar. He also holds a Bachelor of Science degree in engineering from Northwestern University.
Click here to read a decision issued by a Court of Appeals commenting on a secondary meaning survey conducted by Dr. Bruce Isaacson.