MMR Claim Experience
Expert Testimony Experience
Defending Your Claim in the Event
of a Challenge
MMR Strategy Group has substantial experience providing expert witness testimony regarding consumer perceptions of advertising claims across a variety of venues, including federal courts, the National Advertising Division of the Better Business Bureau (NAD), and the FTC. Our survey reports are trial-ready and include information required in the case of a challenge.
Claims Substantiation Surveys
Designing and Conducting Reliable
Claim Substantiation Surveys
MMR Strategy Group survey experts conduct custom-designed surveys, using accepted best practices, to substantiate your advertising claims. From the most complex claims to the most simple, we have decades of experience creating comprehensive surveys and testing claims in person, at home, and online. We have conducted surveys about a wide variety of products and services, including consumer goods, consumer services, healthcare, professional services, and more.
Our research methodologies always align with our clients’ goals and claims. We have substantial experience with a variety of research methodologies, including:
Claim Substantiation Case Study
Sensory Claim Substantiation:
Which Light Beer is the RIGHT Beer?
A national beer brewer looking to launch a new line of low-carb beers in key US markets engaged MMR Strategy Group to substantiate its sensory claims. Our goal was to measure the taste of our client's new product against that of their main competitor, in an old-fashioned taste test.
Explore Our Library
Review Advertising Claim Resources