Welcome to the MMR Strategy Group marketing research library, which offers case studies, blog posts, and white papers relating to advertising research, brand management research, and consumer research. Our case studies outline real instances of MMR Strategy Group’s strategic consulting and surveys for companies looking to expand their market share and reach new audiences. Marketing research blog posts cover basics and trends in marketing research that affect how we measure consumer behaviors, attitudes, and desires. Marketing research white papers detail best practices and research methods for understanding your customers and your market. For updated information from MMR, please subscribe to our newsletter.
Marketing Research Case Studies
MMR Strategy Group’s marketing research case studies explain how our research and surveys have benefited businesses, nonprofits, and private equity investors by providing market intelligence and strategic planning expertise. All of our research, from process to outcome, is tailored to our client's business needs.
Marketing Research Blog
MMR research projects use methods that are appropriate for the client’s needs, culture, and decision-making style—but what happens when user behavior, consumer attitudes, or other parts of the market change? Our blog provides our insights into trends in market research and its evolution, drawing on over 40 years of market research expertise.
Marketing Research White Papers
Who are the consumer segments in my industry? What is the total sales volume in my category? How do I conduct product-to-market testing? I am looking to expand my brand, but how should I explore which direction is best? Is MaxDiff the best way to measure my consumers’ preferences? MMR Strategy Group’s white papers explore ways to measure markets, test products, and potentially influence the behaviors of consumers.