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MMR Strategy Group

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  • Advertising Claim Substantiation
    • Claims Substantiation Surveys
    • Claim Survey Methods
    • Sensory Claims
  • Litigation Surveys and Rebuttals
    • Likelihood of Confusion Surveys
    • Secondary Meaning
    • Genericness Surveys
    • Fame or Awareness
    • Likelihood of Dilution Surveys
    • False or Deceptive Advertising
    • Patent and Copyright Infringement Surveys
    • Materiality Litigation Surveys
    • Damages and Apportionment Surveys
    • Conjoint Surveys
  • Marketing Research
    • Advertising Research
    • Brand Research
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    • Research Methods
    • Sensory Research
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    • Advertising Claim Substantiation
    • Litigation Surveys and Rebuttals
    • Marketing Research
  • About MMR
    • MMR Professionals
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    • Testimony Experience

Claim Survey Methods

MMR Strategy Group conducts home use tests, central location tests, online surveys, and sensory claims surveys. Surveys intended for advertising claim substantiation must adhere to different standards and guidelines from other types of surveys. These standards address identifying which respondents to interview, sourcing products, preparing and consuming products, phrasing questions, analyzing data, reporting results, and many other aspects of claim substantiation surveys.

MMR Strategy Group claim substantiation surveys are designed to follow the guidance in sources such as the Standard Guide for Sensory Claim Substantiation by ASTM International (formerly the American Society for Testing and Materials). 

Our survey reports support advertising claims across a variety of venues, such as the federal and state courts, the National Advertising Division (NAD) of the Council of Better Business Bureaus, and the FTC.

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Home Use Tests (HUTs)

Home Use Tests 

A HUT is typically conducted at the consumer’s home. Consumers are sent the product and instructions, prepare or use the product at home under typical conditions, and complete the survey online.

Central Location Test Surveys from MMR Strategy Group
Central Location Tests (CLTs)

Central Location Tests (CLTs)

A CLT is typically conducted in a research facility or another controlled space. Interviewing is done under carefully controlled conditions in a central location facility with a dedicated interviewing room. Consumers may be recruited on location or pre-recruited by phone or online.

Online Survey from MMR Strategy Group
Online Surveys

Online Surveys

An online survey is conducted with consumers and business decision-makers over the Internet. Online surveys are widespread and widely accepted as claim substantiation evidence.

Consumer Preferences Cognition MMR Strategy Group
Trained Sensory Panel Evaluation

Trained Sensory Panel Evaluation

In analytical sensory techniques, such as descriptive analysis, a panel is extensively trained to identify and quantify the sensory attributes of a set of products. This method provides a way to describe and quantify the similarities and differences among products. Additionally, descriptive analysis data can be used with consumer preference data to identify key sensory drivers of liking in your product or category.

Claim Substantiation Case Study

Real Estate

An international real estate brokerage engaged MMR Strategy Group to measure the preferences of Canadian and US recent home buyers and sellers, and people intending to buy or sell in the next 12 months. They wanted to substantiate the claim that they were the most referred brokerage amongst buyers and sellers. MMR designed surveys to measure awareness of the brand and recommendation of the brand above others, to support the brokerage’s advertising claims.

Learn more

Real Estate Sign for MMR Strategy Group Case Study

Explore Our Library

Review Advertising Claim Resources

Featured Blog Article

Fiber Optics Abstract- MMR Strategy Claim Substantiation Blog Post
Substantiate, Don’t Exaggerate: NAD won’t let you exaggerate a competitor’s flaws, even if your product truly solves the problem

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Featured White Paper

Introduction to Advertising Claim Substantiation Surveys
Introduction to Advertising Claim Substantiation Surveys

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Featured case study

Real Estate Sign for MMR Strategy Group Case Study
Most Likely to Recommend: Real Estate

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16501 Ventura Boulevard Suite 601
Encino, CA 91436
(818) 464 - 2400
info@mmrstrategy.com

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