MMR Strategy Group advertising research helps clients evaluate and improve aspects of their advertising, packaging, and marketing communications. Our research may measure ad effectiveness, copy testing, concept testing, and package testing. Depending on the client’s research goals, MMR may conduct surveys, experiments, focus groups, or in-depth interviews. From start to finish, our advertising research is precise in its goals and methods, and delivers results you can apply with confidence.
MMR Strategy Group brand research helps organizations learn about consumer perceptions of their brands, measure brand loyalty, and understand how their services or products are used. We conduct research to measure brand awareness, attitudes, and usage (A&U), brand image, and brand extension and growth strategies. We also conduct brand tracking surveys, so your business can make decisions with the most reliable information and examine changes over time. Whether you are looking to focus on your current brand scope, expand your brand into new categories, or extend your brand in existing categories, MMR® brand research provides you with the right insights to support your goals.
MMR Strategy Group consumer research allows you to explore your consumers’ attitudes, feelings, and experiences, and to understand how they affect your business. We offer market sizing studies, consumer segmentation surveys, customer loyalty research, and customer journey maps, which explain the customer’s interaction with your business from start to finish. We deliver insight-driven reports to help you better understand your audience.
MMR Strategy Group conducts research on advertising, brands, and consumers using rigorous scientific methods that adhere to academic standards and best practices in the marketing research industry. Our methods are customized for your particular research objectives and draw on best practices derived from the latest academic research. Depending on the client’s needs, we may offer survey research, experiments, focus groups, in-depth interviews, or other research methods, such as conjoint or MaxDiff studies. We customize our research to your organizational goals, and we can facilitate strategic planning workshops that leverage the consumer insights derived from our research.
MMR Strategy Group sensory research helps you measure consumer acceptability and preferences, identify key sensory drivers of consumer liking, and discover new consumer preference segments and unmet consumer needs. Additionally, our organizational sensory training can help you learn and implement the tools and methods of sensory evaluation that will be most valuable to your team.
Marketing research case study
A high-quality food brand engaged MMR Strategy Group to perform marketing research studies and consult on the potential expansion of its salsa line. MMR measured market sizing, consumer awareness and attitudes, and purchase behavior, and identified market segments to determine the most appropriate audiences, the most effective messaging relating to the parent brand, and geographic locations in which to expand their product.
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