MMR Strategy Group Market Sizing surveys and analysis measure the sales and profit potential of new markets and new innovations.
Market sizing research and analysis provides our clients with estimates for the size of a market, which might include the number of potential customers, sales volume, or sales revenue for a new market or a very new product. We integrate consumer insights, market analysis, and industry experience to help clients uncover potential opportunities, assess their attractiveness, and develop marketing and sales plans for the new market or new product.
Consumer Segmentation Surveys
MMR® customer segmentation surveys and analyses define and describe the consumer segments in a particular market, industry, or category. Studying consumer segments helps companies identify and understand which consumer segments to target, then focus their positioning and offerings to deliver the most value to target segments and edge out their competition.
Our segmentation surveys consider a wide range of variables related to consumer attitudes and emotions, as well as purchase and shopping behaviors and demographic characteristics. We survey consumers and conduct analysis using a combination of experienced judgment and statistical methods such as conjoint-based choice (CBC) analysis, factor analysis, cluster analysis, and multivariate regression.
Customer Journey Maps
MMR Strategy Group Customer journey maps help businesses identify important points in the customer’s decision-making process, such as key interactions with your company. They can also measure the customer’s emotions and attitudes at each point in the purchase journey, which can identify areas of marketing and sales that require more attention. Customer journey maps can be created for customers with many different attributes, including demographic differences, new versus long-term customers, and more.
Customer Loyalty and Retention
Customer loyalty is an attitudinal measure that indicates how much customers prefer to continue purchasing a brand. MMR Strategy Group offers research on customer loyalty and retention, which helps our clients improve their customers’ experiences and therefore improve retention and loyalty. MMR measures the customer experience using attitudinal and behavioral variables, such as emotional attachment and likelihood to make repeat purchases.
Both customer loyalty and retention are affected by the customer experience with various “touchpoints,” which are specific ways in which customers interact with a company. For example, touchpoints for an insurance customer might include shopping for insurance, buying insurance, asking questions, changing a policy, renewing a policy, filing a claim, or canceling a policy.
Which touchpoints have the greatest impact on customers’ loyalty and retention? What attributes or characteristics of the customer experience are most important at those touchpoints?
We design customer loyalty and retention studies with a wide array of potential applications, from improving customer service to strategizing for growth to training customer-facing personnel. If your organizational goals include understanding customer loyalty and retention, reach out to MMR Strategy Group.
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