False advertising surveys measure whether advertising, product packaging, or another form of marketplace communications conveys a false or misleading message. They can also measure whether or how the communication is material, i.e., whether it influences purchasing decisions.
MMR Strategy Group has conducted numerous surveys to provide evidence in false or deceptive advertising disputes. We frequently testify in support of our surveys and reports, and also provide rebuttals to opposing experts’ advertising communications surveys. If you are interested in discussing how a survey can support your position in a false or deceptive advertising matter, contact MMR.
What can a false or deceptive advertising survey measure?
The measurements from a false or deceptive advertising survey can be compared against standard sources or past precedents to evaluate whether or not the degree of deception is sufficient to be considered substantial.
MMR Strategy Group survey experts may conduct false or deceptive advertising surveys to:
- Determine the main messages conveyed by advertising, packaging, or other marketing communications.
- Assess audiences’ beliefs arising from disputed promotional messages.
- Measure the materiality of those impressions to purchase decisions.