MMR Strategy is a member of CASRO, the Council of American Survey Research Organizations and we follow the standards in the CASRO Code of Standards and Ethics for Survey Research
. Those standards mandate rules of ethical conduct for survey research organizations. We also maintain other standards regarding to further protect the privacy and confidentiality of our clients and survey respondents. The foundations of our privacy and data security policies are as follows:
PROTECT RESPONDENT INFORMATION
MMR Strategy protects the identity of individual respondents. We typically do not reveal respondent identities or provide information that identifies an individual to our clients, unless the individual expressly permits such disclosure. A minimal amount of respondent-identifiable information may be disclosed to permit a client to validate interviews and/or determine an additional fact of analytical importance to a study.
RECOGNIZE THAT SURVEY PARTICIPATION IS VOLUNTARY
MMR Strategy respects the fact that respondents participate in research voluntarily, and participate in our surveys at their option. Our website does not collect personally identifiable information about visitors to our site unless it is voluntarily provided by the user through either email or other similar request for information.
IDENTIFY OURSELVES AND OUR RESEARCH PURPOSES
At the beginning of a survey, our researchers provide prompt and honest identification of our research firm affiliation, and we use the information provided to us by respondents only for legitimate survey research. Unless we specifically tell a respondent otherwise, we do not use respondent information for purposes other than survey research. We do not engage in deceptive practices, such as using research as a guise for sales or solicitation purposes. We use taping, recording, and photographing only with the full knowledge of respondents.
COMPLY WITH PRIVACY LAWS
MMR Strategy complies with current and relevant state and federal laws governing privacy, data security, and the disclosure, receipt and use of personally-identifiable information.
STORE AND TRANSMIT DATA SECURELY
MMR Strategy takes a variety of steps to store and protect confidential data, such as personally identifiable information from respondents or clients. For example, we store such data in secure locations, and our computer network is password protected and access restricted. We limit control and access to confidential information, and transmit such information in a secure manner, typically with password protection or encryption.
DESTROY CLIENT-IDENTIFIABLE INFORMATION
Typically we destroy (shred) all personally-identifiable information once a survey is complete and validation has been conducted, unless the information relates to respondents in panels, to ongoing studies, or for some other critical research reason. Also, we destroy paper questionnaires when a study is complete, unless there is a compelling research reason to retain such records. Before permitting clients or others to have access to completed questionnaires, we delete respondent names and other respondent-identifying information, such as telephone numbers.
HOLD SUB-CONTRACTORS TO THE SAME STANDARDS
From time to time we use subcontractors in our work. Our subcontractors (and our employees) have formally agreed, verbally and in writing, maintain and respect respondent and client confidentiality.