MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?

Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and which features must be included.

A new and powerful methodology, called MaxDiff, can help answer this question. In this paper you will find out:

• How other methods compare with MaxDiff
• When and where to use MaxDiff
• How you can use MaxDiff to rank highly diverse features and attributes from most preferred to least preferred
• How to develop output that is easy to interpret