Fame or Awareness

Whether a brand is famous or has significant consumer awareness has important legal implications in cases involving trademark dilution and other matters. MMR Strategy Group conducts fame and awareness surveys to measure recognition of the brand among the general consuming public.

We can conduct a fame survey by itself or in concert with a likelihood of dilution survey, as part of a larger package of surveys intended to support our clients’ positions in a legal dispute. Fame or awareness surveys may also be conducted with customer behavior and attitude surveys, which offer insight into questions such as what consumers believe about a brand or how they make decisions.

How to Measure Fame and Awareness

MMR Strategy Group designs awareness and fame surveys to measure the level of brand awareness in a given marketplace. Fame surveys measure the degree of fame that a brand or trademark has. Our fame and awareness surveys often measure a representative sample using junior and senior marks online, in person, or at a central location, depending on the specifics of the industry, case, and allegations.