White Paper

Five Mistakes to Avoid for a Winning Market Segmentation Strategy—and How Well-Done Research is Key reviews the reasons why market segmentation that’s designed, validated, and executed well is a must in your marketing strategy. It then examines five common mistakes to avoid in designing or updating your segmentation strategy. Learn how well-done research is indispensable. This white paper explores: 

• The Importance of Customer Segmentation
• Customer Segmentation Strategy and Implementation
• Creating Customer Personas and Journeys
• Creating Survey Questions that Deliver Actionable Data

This white paper is intended to provide an overview only, for the use of MMR Strategy Group clients and potential clients who would like to better understand the topic.