Using Choice-Based Market Segmentation to Improve Your Marketing Strategy

Want your segmentation studies to guide the strategic development of brands and businesses?

With this white paper, you’ll have a guide which will explain:

• Concrete steps you can undertake, before starting a segmentation study, to increase your odds of actionable results
• The principles behind all segmentation studies–and why they matter
• How to use choice-based segmentation to guide resource allocation
• The five-step process to guide your segmentation projects
• The output that you should expect from your segmentation