Cheryl Jaffe, a Vice President, is MMR’s primary liaison to clients and the larger world, helping us stay connected to the people and events of claims substantiation, litigation, and marketing.
Cheryl frequently attends legal and marketing conferences of organizations such as the National Advertising Division of the Better Business Bureau (NAD), the Association of National Advertisers (ANA), and the Brand Activation Association (BAA). She is a member of the American Intellectual Property Law Association (AIPLA) and the Commercialization of Brands Committee of the International Trademark Association (INTA).
Cheryl has substantial experience working with intellectual property clients and litigation surveys, as well as advertising claim substantiation surveys. Her past experience includes client account management, sales, and marketing at many large and mid-market companies.