Marketing Strategy Tips from the Master – Tom Peters

For many years, Tom Peters has been a great source of thought about management and marketing strategy. Since his days writing In Search of Excellence, as well as follow up materials, I haven’t always agreed with him, but he has always made his positions clear, and made me think about my own positions on the same issues. Sixteen books or so later, he’s still a widely recognized and widely quoted strategy guru.

In fact, Tom Peters was one of the original and early strategy gurus, paving the way for future management thinkers, such as Jim Collins.

Tom Peters has recently released some materials that, in language familiar to those who are familiar with him, he calls his MOAP (Mother of All Presentations).

Topics in the MOAP include:

• Launching Excellence
• MORAL Basis for Enterprise
• First-line Supervisors Rule
• XFX/Cross-Functional EXCELLENCE
• Strategic Listening
• Boomer-Geezer Bonanza
• Meetings as Leadership Tool
• EXECUTION
• RELENTLESS
• You ARE Your Calendar
• Power of “Small Courtesies”
• People! People! People!
• Brand You! No Option!
• Ready. Fire! Aim
• We Are Who We Hang Out With
• Things Gone RIGHT
• Make Every EXPERIENCE Memorable
• Design is EVERYTHING
• MONOPOLY through EXCELLENCE
• Women Buy! Women Roar! Women Rule!
• From Customer Satisfaction to CUSTOMER SUCCESS!
• WOW!
• End Material

Tom encourages audiences to, “Use this material as you wish and please “steal” all you want!”

Rather than stealing, I am now sharing. Enjoy!