False or Deceptive Advertising

False advertising surveys measure whether advertising, product packaging, or another form of marketplace communications conveys a false or misleading message. They can also measure whether or how the communication is material, i.e., whether it influences purchasing decisions.

MMR Strategy Group has conducted numerous surveys to provide evidence in false or deceptive advertising disputes. We frequently testify in support of our surveys and reports, and also provide rebuttals to opposing experts’ advertising communications surveys. If you are interested in discussing how a survey can support your position in a false or deceptive advertising matter, contact MMR.