Dr. Keith Botner, MBA, PhD, is a Vice President at MMR Strategy Group, with expertise in consumer behavior, survey development, marketing analytics, and strategic brand management. Dr. Botner designs and conducts surveys, prepares litigation reports and rebuttals, and manages research projects at MMR Strategy Group.
Dr. Botner’s experience in corporate marketing roles is complemented by his academic research and teaching experience. Throughout his career, he has designed, conducted, managed, and analyzed hundreds of research studies, including many surveys for matters involving intellectual property and false advertising litigation, and for surveys measuring likelihood of confusion. His research expertise includes multi-method approaches that contribute to actionable marketing strategies with a focus on consumer attitudes, consumer behavior, and consumer decision making.
Dr. Botner has been retained as a survey expert in several cases, and worked on numerous litigation surveys for matters involving federal courts, state courts, the National Advertising Division of the Better Business Bureau (NAD), and the Trademark Trial and Appeal Board (TTAB). He has researched, designed, and conducted consumer perception surveys in a wide array of industries.
Professional Experience
- Vice President, MMR Strategy Group, 2019-present
- Assistant Professor of Marketing, Lehigh University, 2015-2019
- Lecturer in Marketing and Consumer Behavior, University of Utah, 2010-2015
- Marketing Consultant, Consumer Marketing Eli Lilly and Company, 2008-2010
- Brand Manager, Yum! Brands, 2004-2008
- Brand Manager, Worldwide Consumer Medicines, Bristol-Myers Squibb Company, 2001-2004
- Associate Manager, Consumer and Marketing Knowledge, Procter & Gamble, 1999-2001
Credentials
- Doctor of Philosophy (PhD) in Business Administration (concentration in Consumer Behavior), University of Utah, 2015. Awarded doctoral fellowship.
- Master of Business Administration (MBA) (concentration in Marketing), Michigan State University, 1999.
- Bachelor of Science (BS) in Business Administration, Marketing Concentration, University of Louisville, 1996.