Dr. Lucas Carden

Dr. Lucas Carden is a Vice President at MMR Strategy Group, with expertise in consumer judgement and decision making, consumer habit formation and change, and survey research. He has over ten years of experience designing, conducting, and analyzing surveys for intellectual property litigation, marketing research, and academic research.

In an academic context, Dr. Carden has published peer-reviewed research in psychology and consumer behavior journals, presented his research at academic conferences, and has held academic positions at the USC Marshall School of Business and Occidental College.

In a consulting context, Dr. Carden has conducted consumer research involving surveys, conjoint analysis, and methods from cognitive and behavioral science for a variety of companies, including Fortune 500 companies such as Procter & Gamble, Johnson & Johnson, and Intel. He has also conducted educational workshops on best practices in survey methodology for researchers at Abbott Laboratories.

In a litigation context, Dr. Carden has worked on matters involving trademark, patent, and false advertising disputes in various venues (i.e., federal courts, state courts, the NAD, the TTAB). He has also helped develop research on the psychology of designing trademark and false advertising surveys, which appeared in Diamond and Swann’s Trademark and Deceptive Advertising Surveys: Law, Science, and Design, Second Edition.