Kimberly White

Kimberly White is a Research Director at MMR Strategy Group. She is a certified and experienced researcher who designs and manages research projects in advertising claim substantiation, Intellectual Property (IP) litigation, and marketing research. Her work includes studies on likelihood of confusion, secondary meaning, false advertising, product testing, attitude and usage surveys, concept testing, and brand extension. In addition to her experience in survey-based research, Kimberly has moderated focus groups and conducted in-depth interviews (IDIs) as part of qualitative research projects.

Before joining MMR Strategy Group, Kimberly worked at Lieberman Research Worldwide (LRW), where she managed concept evaluation, brand strategy, and customer satisfaction studies. Earlier in her career, at RPA, an advertising agency, she conducted creative testing and media effectiveness studies to measure and refine advertising campaigns.

Kimberly holds an MBA from Loyola Marymount University and a BA in Psychology from the University of Southern California. She has earned the Insights Professional Certification (IPC) from the Insights Association and has completed specialized training and earned certificates in Market Research (University of Georgia) and Qualitative Research Moderation (RIVA Training Institute).