What Your Tracking Study Should Measure About Your Customers

Your tracking study should measure whether customers are more or less likely to buy your company’s products or services, and should help you identify the strategies and tactics that give your market spend maximum efficiency.

This article shows you how to improve your tracking study.

You’ll learn:

• How to analyze consumer buying processes and purchase decisions
• Why you should evaluate your marketing from the customer’s perspective
• Essential tracking measures that map, describe, and measure customer buying processes