A Taste for Claims: An Overview of Sensory Claim Substantiation Surveys

A sensory claim is one made about the taste, smell, feel, or other sensory experience created by a product, and these claims may be substantiated with a sensory evaluation. A Taste for Claims: An Overview of Sensory Claim Substantiation Surveys provides an overview of sensory claim substantiation including:

• Types of Sensory Claims
• How to Identify the Right Sensory Claim for your Product
• Research Design Methods and Best Practices for Each Type of Claim
• How to Interpret and Analyze Sensory Data

This white paper is intended to serve as a resource for MMR Strategy Group clients and potential clients seeking more information on valid, reliable, and acceptable research methods that support the different types of sensory claims.