Conducting Advertising Claims Substantiation Surveys for Alcoholic Beverages
Alcohol brands may use sensory claims to compete in their markets. A sensory claim is one made about the taste, smell, feel, or other sensory experience created by the product, and these claims may be substantiated with a sensory evaluation. Measuring consumer preferences for alcohol incurs more risk and requires adherence to specific legal and industry standards. Conducting Advertising Claims Substantiation Surveys for Alcoholic Beverages outlines some of the ways in which claim substantiation for alcohol differs from other sensory claims substantiation. Included are:
- Considerations related to central location testing—the most common setting for an alcohol taste test
- Sensory evaluation standards
- Sensory regulations regarding respondent safety
- Quality controls
- Product sourcing and delivery