White Paper

Materiality Claims: Conducting Materiality Surveys for False or Deceptive Advertising Litigation provides basic information on materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different advertising laws, when advertisers may be able to rely on a puffery defense, and how to design a survey intended to provide evidence of materiality.  This white paper explores: 

• Requirements for Materiality
• Research Design Methods and Best Practices for Materiality Surveys
• Puffery Claims

This white paper is intended to provide an overview only, for the use of MMR Strategy Group clients and potential clients who would like to better understand the topic.