Using Choice-Based Market Segmentation to Improve Your Marketing Strategy
Want your segmentation studies to guide the strategic development of brands and businesses?
With this white paper, you’ll have a guide which will explain:
- Concrete steps you can undertake, before starting a segmentation study, to increase your odds of actionable results
- The principles behind all segmentation studies–and why they matter
- How to use choice-based segmentation to guide resource allocation
- The five-step process to guide your segmentation projects
- The output that you should expect from your segmentation