Why Online Surveys Can Be a Smart Choice in Intellectual Property Litigation

This white paper examines the pros and cons of a fast growing, court-accepted research method – online consumer surveys. Find out why they are quickly becoming the standard in certain IP cases.

You’ll learn how to:

  • Properly execute online research for litigation surveys
  • Ensure validation – an important consideration in litigation surveys
  • Decide which research mode is most appropriate for a Lanham Act survey