MMR Strategy Group provides litigation surveys, survey rebuttals, and expert testimony for a wide variety of intellectual property matters.
Our survey experts have provided litigation surveys or survey rebuttals in matters involving issues such as likelihood of confusion, secondary meaning, genericness, dilution, false or deceptive advertising, and damage assessment for patent infringement. We also have experience conducting litigation surveys that provide evidence on other topics, such as the following:
- Awareness and Fame Surveys: Awareness and fame surveys measure the level of brand awareness in a given marketplace. Fame surveys measure the degree of fame that a brand or trademark has.
- Willingness to Pay Surveys: Willingness to pay surveys measure the price that a customer is willing to pay for an item, or the price that they might have been willing to pay under certain conditions or based on certain information.
- Customer Behavior and Attitude Surveys: Surveys can offer insight into a wide range of customer attitudes or marketplace behaviors, such as what customers believe about a brand, or how they make decisions.
MMR Strategy Group has experience with Federal Courts in a wide variety of venues, as well as with the Trademark Trial and Appeal Board (TTAB), and the National Advertising Division (NAD) of the Better Business Bureau.