Sensory Research

MMR Strategy Group sensory research helps you with a variety of aspects of sensory and consumer insights, including measuring the consumer acceptability of your product, identifying the unique selling points of your product, developing a sensory lexicon and sensory wheel to improve communication about the sensory characteristics of your products, quantifying and comparing the sensory profiles of your products and competitors, identifying consumer preference segments and key sensory drivers of liking in your product space, and identifying opportunities for unmet consumer needs in your product category.

Organizational Sensory Training and Development

MMR Strategy Group offers organizational sensory training and development for your team on a variety of topics ranging from how to select the appropriate sensory test for your objective, proper sensory questionnaire design, proper sensory study design and best practices, basic taste identification and quantification, employee sensory acuity, how sensory perception works, how to develop and use sensory lexicons and sensory wheels as a communication and data tool, how to train and maintain an internal descriptive panel, how to analyze and interpret your sensory results, and how to provide sensory recommendations to your team.