Summary: Conopco, maker of Ragu pasta sauce, and Campbell’s, maker of Prego pasta sauce, were competitors in the jarred pasta sauce market in the late 1980s. This saga takes us through one claims lawsuit and...
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Sensory Claims Case Study: Battle of the Scentury
Summary: Battle of the scentury: Glade vs Air Wick The NAD ruled that S.C Johnson & Son provided basis for a claim that its Glade products’ scent lasts longer, and that other claims it made...
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Sensory Claim Litigation Case Study: Kitty Litter
Summary: Fresh Step Kitty Litter and Super Scoops Kitty Litter spawn a cat litter fight, over whose litter is freshest and which litter cats prefer. The results are “jarring” and show how improperly designed sensory...
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Most Likely to Recommend: Real Estate
Real Estate Claims and Research Objectives An international real estate brand engaged MMR Strategy Group to measure the preferences of Canadian and U.S. recent home buyers and sellers, and people intending to buy or sell...
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Beauty is Only Skin Deep: Lotion Claim Substantiation
Beauty is Only Skin Deep: Lotion Claim Substantiation Case Study Cosmetics claim substantiation often requires meeting burdens that are deeper than surface level. A national cosmetics brand retained MMR Strategy Group to conduct research in...
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