Overview: Mushroom-based “superfoods” face scrutiny in a recent NAD investigation. How might claim substantiation have functioned to prevent the challenge? NAD Recommends That Ryze Superfoods Pull Health Claims The wellness supplement market is estimated to...
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Lowe’s Pays High Price for False Advertising
Lowe’s Home Improvement, the big-box retail hardware store, paid nearly $1.1 million to settle a civil consumer protection lawsuit brought by several California counties, including Sonoma and Alameda. The retailer was accused of falsely advertising...
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Wu-Tang Ruling May Expand Trade Secret Protections for Art
Overview: Secret Wu-Tang Clan album ruled a trade secret. How might creators seek to protect unreleased works under trade secrets laws, and how might consumer survey research be utilized to enforce new protection strategies? The...
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Trusted Reviews Tested by NAD
Overview: Rankings of debt consolidation companies come under review by the NAD. How might regulators and consumers use consumer surveys if a dispute arose? Reviews Are Really Ads The National Advertising Division (NAD) of the...
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Baylor Says Boston’s BU Might Just Be Too Close for Comfort
Overview: A coexistence agreement between Boston University and Baylor University unravels and rolls into court as a trademark dispute. How might consumer surveys dispel this logo rivalry? BU vs. BU Baylor University is located in...
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