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NEW RULING! Negative Option Features Come Under Scrutiny by FTC and DOJ

May 24, 2022

NEW RULING! Negative Option Features Come Under Scrutiny by FTC and DOJ Subscribe Image

Negative Option Features Under Scrutiny by FTC and DOJ helps define consumer complaints on MyLife.com. MyLife.com compiles all your information into a succinct report. MyLife.com offers free background “searches,” but advertises its subscription service by...
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Survey of Recent Origins Food Fight

April 27, 2022

Tortilla Image for Likelihood of Confusion Survey

Olé Mexican Foods founder Veronica Moreno has produced “Authentic Mexican Tortillas since 1988” in Georgia. The packaging of the tortillas uses a Mexican flag and touts authentic Mexican ingredients, and the package says that the...
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When a Litigation Survey Lacks a Control, A Case Is Anything But Vanilla

April 25, 2022

Vanilla Beans for MMR Strategy Group False Advertising Blog

Lisa Vizcarra brought a proposed class-action suit in the U.S. District Court for Northern California against Unilever United States Inc. over its “natural vanilla” claim for Breyers Natural Vanilla Ice Cream. Unilever submitted a motion...
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Why Online Surveys Can Be a Smart Choice in Intellectual Property Litigation

September 30, 2016

This white paper examines the pros and cons of a fast growing, court-accepted research method – online consumer surveys. Find out why they are quickly becoming the standard in certain IP cases.

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How to Design a Marketing Survey That Yields Legitimate Results

February 10, 2013

How to Design a Marketing Survey That Yields Legitimate Results survey image

The HubSpot Internet Marketing blog posted a useful article, “How to Design a Marketing Survey That Yields Legitimate Results.” While most of their advice may seem like common sense,

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