Summary: Apple Corps, owned by the Beatles, and Apple Computer, Inc., now Apple Inc., have undergone a decades-long trademark infringement odyssey. Three lawsuits, many motions, and a venue move across continents show how technology can...
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Measuring Consumer Confusion on the Internet: Cheapo Case Study
Summary: MMR Strategy Group was retained by defendant Fareportal, Inc. in a trademark infringement case, Ian V. Jacobs v. Fareportal, Inc. In this dispute, two websites offering discounted travel fares vied for visitors and commissions...
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Shaping Consumer Perception: Gibson Guitar Study
Summary: MMR Strategy Group was retained to rebut survey evidence submitted in an action arising from the alleged infringement of guitar shapes in the matter Gibson Brands Inc. v. John Hornby Skewes & Co, Ltd....
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A Blueprint for How Not to Measure Confusion: Coffee Case Study
Summary: MMR Strategy Group was retained by Blueprint Coffee, LLC, in Hain BluePrint v. Blueprint Coffee, to rebut survey evidence submitted by Hain BluePrint arising from a trademark infringement dispute. Dr. Justin Anderson, Senior Vice...
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Eveready Survey Format Fit for a Princess (Carriage)
Summary: Likelihood of Confusion Between Cozy Coupe and Princess Carriage MGA Entertainment takes Dynacraft BSC for a ride–to court. MGA brought a trademark infringement and counterfeiting action against Dynacraft for allegedly counterfeiting its Little Tikes Cozy...
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