MMR Client Objectives and Case Facts Attorneys representing the defendants Amazon Logistics, Inc., Amazon.com Services LLC, and Amazon Technologies, Inc., (collectively, “Amazon”) retained MMR Strategy Group to provide a survey rebuttal to the plaintiff’s expert...
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Sisters of Charity vs Blue Cross Blue Shield Association: Likelihood of Confusion
MMR Client Objectives and Case Facts The Blue Cross Blue Shield Association alleged that the Sisters of Charity Leavenworth, a not-for-profit faith-based medical provider in Colorado, infringed on its trademark and diluted its brand. Sisters...
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Globefill Incorporated vs Elements Spirits Inc Case Study
Globefill Incorporated vs Elements Spirits Inc Case Facts Globefill Incorporated manufactures a high end vodka whose packaging is a crystal skull, called Crystal Head. The trade dress is non functional, costs more to produce, and...
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Which Crown Bears the Mark: Diageo- Mexcor Case Study
Which Crown Bears the Mark: Diageo- Mexcor Case Study Facts Crown Royal Canadian Whisky is marketed and sold in the United States since 1954 and its’ distinctive branding includes purple velvet bags and affiliated merchandise retain...
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An unClear Case of False Advertising: Case Study
An unClear Case of False Advertising: Clear Blue Case Facts Plaintiff Church & Dwight Co., Inc. (C&D) and Defendant SPD Swiss Precision Diagnostics GmbH (SPD) are competing manufacturers of home pregnancy tests. SDP launched a...
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