MMR Client Objectives MMR Strategy Group conducts surveys to provide measures of fame, awareness and likelihood of dilution in intellectual property matters. MMR Strategy Group was retained by law firm Banner and Witcoff to measure...
Read More
New Prime vs Amazon Logistics: Fame and Awareness Survey
MMR Client Objectives and Case Facts Attorneys representing the defendants Amazon Logistics, Inc., Amazon.com Services LLC, and Amazon Technologies, Inc., (collectively, “Amazon”) retained MMR Strategy Group to provide a survey rebuttal to the plaintiff’s expert...
Read More
Sisters of Charity vs Blue Cross Blue Shield Association: Likelihood of Confusion
MMR Client Objectives and Case Facts The Blue Cross Blue Shield Association alleged that the Sisters of Charity Leavenworth, a not-for-profit faith-based medical provider in Colorado, infringed on its trademark and diluted its brand. Sisters...
Read More
Globefill Incorporated vs Elements Spirits Inc Case Study
Globefill Incorporated vs Elements Spirits Inc Case Facts Globefill Incorporated manufactures a high end vodka whose packaging is a crystal skull, called Crystal Head. The trade dress is non functional, costs more to produce, and...
Read More
Which Crown Bears the Mark: Diageo- Mexcor Case Study
Which Crown Bears the Mark: Diageo- Mexcor Case Study Facts Crown Royal Canadian Whisky is marketed and sold in the United States since 1954 and its’ distinctive branding includes purple velvet bags and affiliated merchandise retain...
Read More