When biotechnology outpaces legislation and the Food and Drug Administration, it is up to the courts to decide what constitutes false and deceptive advertising and unfair competition. This class action case, Briseno v. ConAgra, is...
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Sensory Claim Litigation Case Study: Kitty Litter
Summary: Fresh Step Kitty Litter and Super Scoops Kitty Litter spawn a cat litter fight, over whose litter is freshest and which litter cats prefer. The results are “jarring” and show how improperly designed sensory...
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How to Measure Materiality: Chromadex vs Elysium
Summary: Americans spend upwards of $30 billion a year on nutraceuticals, and the disputes over claims of a “fountain of youth” via natural supplements are age-old. In this case, ChromaDex, a nutraceutical company, files a...
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Conjoint Survey Case Study: Broomfield vs Craft Brew Alliance
In class-action suits, courts increasingly accept conjoint analysis as a way of establishing a damages model. By surveying appropriate audiences about how they would respond to certain product features in the marketplace, conjoint surveys can...
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Buc-ee’s vs Bucky’s Fame and Awareness and Dilution Survey Research
MMR Client Objectives MMR Strategy Group conducts surveys to provide measures of fame, awareness and likelihood of dilution in intellectual property matters. MMR Strategy Group was retained by law firm Banner and Witcoff to measure...
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