Summary MMR Strategy Group was retained to rebut survey evidence submitted in an action arising from the alleged infringement of colors used to identify different types of dental cement. MMR Strategy Group president Bruce Isaacson...
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Conjoint Surveys in Food Labeling: Mohamed vs Kellogg
Food labeling cases alleging false or misleading advertising are fertile ground for gaining a better understanding of the application and use of conjoint surveys in class-action litigation. The production and marketing of food have changed...
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Batter Up: MMR Materiality Survey Carries Weight in Court
Summary: Rawlings Sporting Goods Company manufactures bats and advertises and labels bats as a certain weight. Richard Sotelo is among the plaintiffs who called OUT Rawlings for false and deceptive advertising because the bats were...
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BMW Range Extender Case Study: Not Fast, But Furious
Summary: MMR Strategy Group was retained by a class of plaintiffs in a false and deceptive advertising case to measure purchasers’ and lessees’ understanding of marketplace communications disseminated by BMW, and whether this information affected...
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GMOs and Conjoint Analysis in a Class Action Damages Model
When biotechnology outpaces legislation and the Food and Drug Administration, it is up to the courts to decide what constitutes false and deceptive advertising and unfair competition. This class action case, Briseno v. ConAgra, is...
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