Summary: Fresh Step Kitty Litter and Super Scoops Kitty Litter spawn a cat litter fight, over whose litter is freshest and which litter cats prefer. The results are “jarring” and show how improperly designed sensory...
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Conjoint Survey Case Study: Broomfield vs Craft Brew Alliance
In class-action suits, courts increasingly accept conjoint analysis as a way of establishing a damages model. By surveying appropriate audiences about how they would respond to certain product features in the marketplace, conjoint surveys can...
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Buc-ee’s vs Bucky’s Fame and Awareness and Dilution Survey Research
MMR Client Objectives MMR Strategy Group conducts surveys to provide measures of fame, awareness and likelihood of dilution in intellectual property matters. MMR Strategy Group was retained by law firm Banner and Witcoff to measure...
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New Prime vs Amazon Logistics: Fame and Awareness Survey
MMR Client Objectives and Case Facts Attorneys representing the defendants Amazon Logistics, Inc., Amazon.com Services LLC, and Amazon Technologies, Inc., (collectively, “Amazon”) retained MMR Strategy Group to provide a survey rebuttal to the plaintiff’s expert...
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Sisters of Charity vs Blue Cross Blue Shield Association: Likelihood of Confusion
MMR Client Objectives and Case Facts The Blue Cross Blue Shield Association alleged that the Sisters of Charity Leavenworth, a not-for-profit faith-based medical provider in Colorado, infringed on its trademark and diluted its brand. Sisters...
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