Summary: Conopco, maker of Ragu pasta sauce, and Campbell’s, maker of Prego pasta sauce, were competitors in the jarred pasta sauce market in the late 1980s. This saga takes us through one claims lawsuit and...
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Measuring Insurance Features Ensures Smart Advertising Spending
MMR Client Objectives A leading national insurance provider hired MMR Strategy Group to conduct consumer research to determine what features of its insurance were most popular with its customers and the public, how it compared...
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Knives: How to Cut Through the Competition with MMR Market Research
MMR Brand and Survey Objectives A national industrial knife brand engaged MMR Strategy Group to conduct research and make recommendations about its potential entry into the consumer kitchen knife and hunting/fishing knife market. MMR created...
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National Lawn Care Growth Research
National Lawn Care Growth Research MMR Study Objectives A lawn care and horticulture company engaged MMR Strategy Group to estimate the lawn service market and its brand’s market share and size, as well as identify...
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Exploring New Markets: Salsa
Exploring New Markets: Salsa MMR Study Objectives A high-quality food brand engaged MMR Strategy Group to perform marketing research studies and consult on the potential expansion of its salsa line. MMR measured market sizing, consumer...
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