Materiality Claims: Conducting Materiality Surveys for False or Deceptive Advertising Litigation
How Consumer Surveys Can Help Win a Class Action Case
Welcome to the MMR Strategy Group library for litigation surveys and rebuttals. These resources include case studies from our expert testimony work, in which we provide litigation surveys or survey rebuttals in matters involving likelihood of confusion, secondary meaning, genericness, likelihood of dilution, false or deceptive advertising, and other intellectual property issues.
Our litigation surveys and rebuttals blog posts feature news, trends, and recent decisions in intellectual property law, covering federal and state courts, the Trademark Trial and Appeal Board (TTAB), the National Advertising Division (NAD) of the Council of Better Business Bureaus, and other venues. Lastly, our litigation surveys and rebuttals white papers cover litigation surveys, methodologies, and practice in detail. Thank you for visiting, and please subscribe to our newsletter for updates.
Our survey experts have conducted hundreds of litigation surveys and provided expert testimony in front of federal courts, state courts, the Trademark Trial and Appeal Board (TTAB), the National Advertising Division (NAD), the International Trade Commission (ITC), and other venues. In these case studies, we explain how we designed surveys and defended them through expert testimony. These case studies also provide examples of rebuttals we have provided in response to surveys from other experts.
Our litigation surveys and rebuttals blog explores best practices in survey research, significant decisions, authoritative guidance regarding litigation surveys, and trends in trademark and false advertising litigation. When possible, we also discuss the outcomes from our own work.
Our litigation survey white papers tackle common questions about the field, including: Are online surveys a good idea? What is materiality in a false advertising case, and how can a survey help?
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