Materiality Claims: Conducting Materiality Surveys for False or Deceptive Advertising Litigation provides basic information on materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements...
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How Consumer Surveys Can Help Win a Class Action Case
How Consumer Surveys Can Help Win a Class Action Case How Consumer Surveys Can Help Win a Class Action Case explores the use cases for consumer surveys in class action lawsuits and how plaintiffs and...
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Trademark Survey: Asking the Right Questions
Trademark Survey: Asking the Right Questions In the October 2012 issue of Intellectual Property Magazine, MMR Strategy’s President, Dr. Bruce Isaacson, discusses the importance of question phrasing in trademark litigation surveys. Relatively little has been...
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Why Online Surveys Can Be a Smart Choice in Intellectual Property Litigation
Why Online Surveys Can Be a Smart Choice in Intellectual Property Litigation This white paper examines the pros and cons of a fast growing, court-accepted research method – online consumer surveys. Find out why they...
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