Trademark Survey: Asking the Right Questions In the October 2012 issue of Intellectual Property Magazine, MMR Strategy’s President, Dr. Bruce Isaacson, discusses the importance of question phrasing in trademark litigation surveys. Relatively little has been...
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Why Online Surveys Can Be a Smart Choice in Intellectual Property Litigation
Why Online Surveys Can Be a Smart Choice in Intellectual Property Litigation This white paper examines the pros and cons of a fast growing, court-accepted research method – online consumer surveys. Find out why they...
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