Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Want your segmentation studies to guide the strategic development of brands and businesses? With this white paper, you’ll have a guide which will explain: Concrete steps...
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Sizing the Potential of a New Market or New Product
Sizing the Potential of a New Market or New Product New markets and new products provide the engine of growth for many companies. When considering a possible new category or a potential new product, one of...
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