MMR Strategy Group (MMR Strategy) is a full-service market research-based consulting firm. We help our clients grow by leveraging customer insight to develop marketing and sales strategies. In order to support critical business decisions, we combine the data gathering capabilities of a research firm with the business analytics of a strategic consulting firm.
Our expertise includes custom research, litigation surveys and rebuttals, claim substantiation, and strategic planning and facilitation. MMR Strategy serves clients in several industries including consumer goods and services, restaurants and retail, financial and insurance services, legal, and private equity.
Clients select MMR Strategy because:
- MMR Strategy is both a research firm and a consulting firm
As a research-based consulting firm, we offer the full service data gathering capabilities of a research firm, as well as the business analytics and value add of a strategy consulting firm.
- MMR Strategy provides insight, not just data
We generate data about customers from qualitative and quantitative research methods, and then use this data to generate insight about marketplace opportunities.
- MMR Strategy works collaboratively with clients
Custom research projects are almost always undertaken collaboratively with the client. We involve the client in the process of developing a research design, analyzing the data, and reporting the results. Most of our clients want the learning that comes from participating in the process of gathering, analyzing, and reporting data.
- MMR Strategy knows marketing and sales strategy
We have worked with companies to translate insight into effective business strategies for more than 35 years. Our project teams pair up experienced marketing researchers with business consultants, and strategic marketers. We understand marketing and sales strategy, and work with our clients to plan and focus their marketing and sales efforts.
- MMR Strategy offers industry expertise and advanced analytics
We offer deep experience and expertise in the industries we service. Our senior-level professionals who design and manage our projects are experts in research design and analytics. Our staff includes doctoral-level researchers and experienced consultants and brand managers. In addition, our studies provide a wide range of analytical methods, from cross-tabs to advanced statistical methods.
We have a unique approach to our research and consulting engagements. Our projects gather reliable data, and use that data to generate actionable insights that focus marketing and sales strategy on the best opportunities.
MMR Strategy’s staff includes experts in marketing research, strategic planning, and marketing and sales strategy. Meet our team