What Your Tracking Study Should Measure About Your Customers Your tracking study should measure whether customers are more or less likely to buy your company’s products or services, and should help you identify the strategies...
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Using Customer Journey Maps to Improve Your Customer Experience
Using Customer Journey Maps to Improve Your Customer Experience This white paper explains how Customer Journey Maps can be a powerful tool to help companies visualize and evaluate the customer experience from the customer’s point...
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MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?
MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences? Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and...
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10 Best Practices to Improve Your Concept & Product Tests
10 Best Practices to Improve Your Concept & Product Tests Testing new products and concepts, when done properly, can dramatically improve the odds of a successful launch for a new product or service. This article...
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Using Choice-Based Market Segmentation to Improve Your Marketing Strategy
Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Want your segmentation studies to guide the strategic development of brands and businesses? With this white paper, you’ll have a guide which will explain: Concrete steps...
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