To clients, suppliers, and other partners of MMR Strategy Group: This coming June will mark 20 years since I joined what is now MMR Strategy Group. The time has flown by. This has been the...
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MMR cited favorably as client wins long-running lawsuit
The expertise of MMR’s President, Dr. Bruce Isaacson, was cited favorably in a court ruling issued December 6. The case is Demetriades v. Yelp, Inc., Case No. BC 484055 (Cal. Superior Ct. Dec. 6, 2019),...
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Yes, You Absolutely Can Trademark a Color—Sometimes
Wireless phone company T-Mobile is serious about the color magenta. The color is all over its branding, so much that former CEO John Legere dyed his hair magenta in the summer of 2019.
The Importance of Substantiating Advertising Claims With Surveys
In October, the National Advertising Review Board ruled against a pasta advertisement Goya Foods had been running in Puerto Rico. Goya had been selling its Excelsior brand pasta on the island with the tagline “La...
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