Febreze is a line of odor-reduction products manufactured by Proctor and Gamble. Competitor S.C Johnson & Sons, Inc, manufactures odor reduction products under the name Glade. S.C Johnson submitted a complaint to the National Advertising...
Read More
The Importance of Substantiating Advertising Claims With Surveys
In October, the National Advertising Review Board ruled against a pasta advertisement Goya Foods had been running in Puerto Rico. Goya had been selling its Excelsior brand pasta on the island with the tagline “La...
Read More
When Not To Conduct an Advertising Claim Substantiation Survey
An Advertising Claim Substantiation Survey Gone Wrong Survey results indicating that Schmidt’s deodorant helps consumers feel dry do not substantiate an advertising claim that the deodorant absorbs wetness. That is the opinion of the National...
Read More