The NAD has recently become an arena for advocacy groups to challenge brands that make claims that they are environmentally responsible. Brands that make claims that they are more eco-friendly, using goal-oriented language, must back...
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NAD Molson Coors Decision: Brewing Beer Claims
Beer is an increasingly competitive industry, with 9,247 breweries in operation at the end of 2021 alone, a number that quadrupled in a decade, according to the Brewer’s Association. As the number of breweries grows,...
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How Brands Can “Intuit” That They Need a Consumer Survey to Substantiate Claims
Intuit, manufacturer of TurboTax, advertises that you can file your taxes for free. In March of 2022, the Federal Trade Commission filed a complaint against Intuit because most U.S. tax filers do not qualify for...
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Emoji Use in Advertising Claim Substantiation
Emoji Use in Advertising Claim Substantiation: Non Standard Characters Need Substantiation Too! If a picture paints a thousand words, have emoji painted brands into a corner where implied or express claims are made without substantiation?...
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That’s Karma, Credit Karma: New FTC Ruling
Before the Federal Trade Commission took action, consumer financial services company Credit Karma had a lot going for it: a sleek design, an easy app, and high-powered partners such as American Express, Mastercard, and a...
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