Overview: Snoop Dogg, Patrick Mahomes, and baby lions, oh my! NAD and NARB released a new decision saying that T-Mobile must modify certain comparative claims. How might consumer surveys have prevented this from getting “played...
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Red 40
Overview: The FDA issued a proposed rule regarding package nutrition labeling, to help consumers make more “healthy” choices. How might consumer surveys be used to supplement healthy competition? FDA Proposes New Food Labeling Rule In...
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FTC Issues Final Rule on Fake Reviews and Testimonials
Overview: The Federal Trade Commission issues a final rule banning fake reviews and testimonials. How might consumer surveys be used as evidence in a dispute? Final Rule on Fake When shopping in person, we might...
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POOPH’s Patented and Safety Claims Supported; NAD Pooh-Poohs Others
Overview: A new decision from the NAD explores the claims made in ads for a spray odor and stain remover. Might claim substantiation survey research have made less of a stink in the face of...
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Expert Spotlight: Dr. Justin Anderson
Q: Early in your career, you served as an officer in the U.S. Air Force. That must have been very different from being a survey expert. A: Actually, there are a lot of parallels. First,...
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