Overview: The Duchess of Sussex, Meghan Markle, launched a lifestyle brand–but she’s not receiving royal treatment from the USTPO. How might consumer surveys be used in branding and rebranding efforts or potential challenges? What’s in...
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Steal This Look: Influencer Makes Novel Argument That Rival’s Similar Style Infringes Her Trade Dress
Overview: Can the law protect personal style? Influencers are testing trademark law’s limitations by litigating over personal aesthetics. How might surveys influence decision-making? The Beige Beef Brings Vibes Into the Courtroom Sydney Nicole Gifford...
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Trademark Dispute: Vintage Style is Classic Infringement
Overview: Pennsylvania State University sued clothing manufacturer Vintage Brand for using vintage sports team logos that the company did not license from the university. Is Vintage Brand committing good old-fashioned infringement? Merch Madness Vintage Brand...
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Starbuds Truck Will Not Be Blazing a New Trail After Trademark Infringement Lawsuit
Overview: Cannabis marketers often employ pot parodies to promote their products, but in what instances are these ploys trademark infringement? When Starbucks took on Starbuds in Manhattan, could likelihood of confusion consumer surveys have been...
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Trademarks and Halloween Costumes
Overview: When designing and manufacturing Halloween costumes, are some brands dressing up trademarks to the point of infringement? The Big Business of Dressing Up Spirit Halloween, the largest Halloween-only store in the world, makes over...
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