Competition among European confectioners is the focus of the 1964 Roald Dahl book Charlie and The Chocolate Factory and its two movie adaptations. The plot is built around the reclusive Willy Wonka, who planted golden...
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Trademark Infringement: Pfizer vs Moderna
Big trademark infringement cases can emerge from tiny matter, as we see in claims filed by pharmaceutical company Moderna against Pfizer and BioNtech, makers of a competing COVID-19 vaccine. Moderna and Pfizer, among many other...
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Vape Company’s Apportionment Argument Goes Up in Smoke
Summary: Vape Company’s Apportionment Argument Goes Up in Smoke A court in the Central District of California recently issued a decision that likelihood of confusion is not an appropriate measure for determining apportionment in a...
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Fashion, Finance, and the First Amendment: Trademark Infringement in the Metaverse
NFTs, or non-fungible tokens, are a little like digital trading cards. Purchasers get exclusive rights to a digital file, backed by the same blockchain technology that underlies digital currencies like Bitcoin. They can be recreated,...
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Yes, You Absolutely Can Trademark a Color—Sometimes
Wireless phone company T-Mobile is serious about the color magenta. The color is all over its branding, so much that former CEO John Legere dyed his hair magenta in the summer of 2019.